Barbie maker Mattel has joined forces with ladies-led Web3 logo Boss Beauties to debut a line of on-chain digital collectibles that remember the numerous careers undertaken via way of means of the enduring toy discern because the famous toy first released in 1959.
The series, Boss Beauties x Barbie, capabilities NFTs designed in Boss Beauties` signature fashion that pay homage to the 250 careers of Barbie. The first drop will consist of artists, astronauts, CEOs, doctors, veterinarians, pilots, and more.
The collectibles, which stay on Flow, the NFT-centered blockchain at the back of NBA Top Shot, will pass for $25 for a % of four. They aren’t to be had for buy in cryptocurrency.
Per Mattel, that low rate point, paired with an smooth check-out process, will decrease the barrier to access into Web3 for Barbie fans. Boss Beauties has lengthy framed its venture as one to onboard the subsequent 1 million ladies and barbie dress up games women right into a Web3 world.
“As Barbie keeps her adventure withinside the metaverse, we’re proud to companion with Boss Beauties to empower ladies and creditors to discover Web3 via our digital series,” Lisa McKnight, Mattel`s Global Head of Barbie and Dolls, stated in a statement.
Early get right of entry to to the gathering opens today. The line`s authentic release will take vicinity subsequent week at Veecon, on May 18.
Mattel to Release Cryptoys NFTs on Flow Blockchain
Mattel is stepping into NFTs. The toymaker will companion up with Web3 employer OnChain Studios to broaden an NFT platform referred to as Cryptoys for the Flow blockchain. NFTs are blockchain-primarily based totally tokens that display possession over virtual or bodily assets. “We see fantastic possibility withinside the metaverse for our loved manufacturers and iconic IP,” Mattel President and COO Richard Dickson stated in a statement. Hasbro CEO: NFTs `A Real Opportunity’ For Magic: The Gathering Cryptoys—of their first iteration.
“Ultra Rare” NFTs, simply 0.67% of the supply, liberate a limited-version Barbie “Career of the Year” doll set; “Exclusive” NFTs, simply 0.47% of the cards, supply the holder a price price tag to the immersive “World of Barbie” exhibition presently going for walks in Los Angeles.
The series may also function as-of-but unrevealed benefits, such as extra bodily items made to be had to holders, and get right of entry to to digital Career Conversations with ladies leaders in numerous expert fields. Early get right of entry to customers may also obtain a marvel digital collectible providing an exceptional profession trait in an effort to be discovered in July, the equal month that the approaching Warner Bros. Barbie film, starring Margot Robbie, is ready to premiere.
This isn’t Mattels first foray into Web3; the employer formerly launched a line of Cryptoys remaining summer, in addition to a line of Barbie NFTs created in collaboration with French style residence Balmain. While it seems Mattels urge for food for integrating blockchain-primarily based totally merchandise with its manufacturers has now no longer dwindled considering that remaining year, its eagerness to partner the ones merchandise with Web3-local phrases can also additionally properly have: the Boss Beauties x Barbie series is noted completely as a sequence of digital collectibles, now no longer as NFTs.